1. What exactly is a keyword?
Keywords are terms or phrases on your website
that a search engine will use to rank your page. Keywords help in understanding
the importance
of SEO since they inform SEO professionals about what a potential
buyer is looking for.
2. What are the different kinds of keywords?
Primary Keywords – This is the most important keyword on a page. For appropriate content
optimization, this keyword should be in the top paragraph, headings, and
subheadings. But it should not be used too much in content.
Latent Semantic Keyword – This is another name for related keywords.
It’s a synonym for the main keyword that should appear naturally in the on-page
text.
(There are other keywords like short tail, long
tail, or geo-targeting keywords. During the SEO interview questions 2022,
candidates can also provide them with their answers and support them with
examples.)
3. What is the meaning of keyword difficulty?
Based on its heavy usage, keyword difficulty
indicates how difficult it is to rank for a specific keyword.
4. What is the meaning of keyword proximity?
Keyword proximity is the distance or proximity
between two keywords inside a body of text on a web page. If the keywords in a
phrase are closer together, the phrase will have more weight.
5. What does keyword density entail?
The ratio or percentage of keywords utilized on
a page is known as keyword density.
6. What is the term “keyword stuffing”?
Keyword stuffing is regarded as a type of black-hat
SEO technique. Increasing keyword frequency to rank for specific keywords is
typically frowned upon and may result in a penalty for your website.
7. What are the common SEO tools used by everyone?
Google Analytics, Google Webmaster, Alexa,
Keyword Planner, and Open site explorer.
8. Tell us about Google Analytics
Google Analytics is a free online analytics tool
that monitors and analyses a website’s performance.
9. What exactly is Page Rank?
PageRank is a Google algorithm that assigns a
page rank to a web page to identify its relevance or importance.
10. What are the major Google ranking factors?
Technical SEO, User experience, Page Speed,
Mobile First, HTTP, Quality Content, Social Signals, Domain Authority,
Content-Type, Content Depth, Content Freshness, Quality & Relevant
Backlinks, Domain Strength, Schema Code, and Brand Strength.
11. What can you do to boost your Google ranking?
Focus on Quality of content, Freshness, and
precision of the content, Domain authority for the topic, and provide quality
backlinks.
12. What exactly is an SEO audit?
SEO auditing is the practice of examining the
health of a website and recommending changes based on the findings. It has
several sections, including on-page, off-page, and technical SEO assessments.
13. Define Local SEO.
Local SEO is basically an SEO strategy that can
offer greater visibility to the local businesses within a particular locality.
It stands for optimizing your website and making it compatible with local
search engine result pages.
14. Define On-Page SEO.
On-page SEO involves optimizing meta tags and
descriptions, URL structure, page titles, keyword density, internal linking,
body tags, pictures, and other elements of a website’s performance.
15. Define Off-page SEO.
Off-page SEO operations examples are guest
blogging, press releases, reverse guest blogging, social networking, and
others. These are carried out away from the website to promote and boost its
visibility.
Our Learners Also Read- How to Become an SEO Expert?
16. What is the meaning of WWW?
WWW is the abbreviation of World Wide Web. It’s
a collection of websites kept on web servers connected to local computers.
17. List down other search engines apart from Google.
Yahoo, Bing, YouTube, Amazon, Baidu, Yandex.
18. Define SERP.
The full form of SERP is a search engine results
page. This is where users can see all the search engine results for their
queries.
19. Explain about URL.
URL is Uniform Resource Locator. It is the full
URL of a web page or document on the www. The following components make up a
URL Protocol, Domain Name, Path/File, Query
String, and Hash.
20. What do you mean by SEO-friendly URLs?
SEO-friendly URLs are those that are easy to
grasp for both search engines and users. They’ll include keywords.
21. How can a website become search-friendly?
A SEO-friendly website makes it simple for
search engine crawlers to survey the site and get a decent understanding of its
structure, design, and content. Keywords, titles, quality content, metadata, and
other criteria all contribute to making a website search engine friendly.
22. Explain Web Hosting.
Companies that provide web hosting will give you
space to create your website.
23. What is DA?
Domain authority or DA is a search engine
ranking score that predicts how well a website will rank on search engine
result pages (SERPs). The scores usually range from 1
to 100, with higher scores predicting higher ranking.
24. Difference between DA and PA
While DA describes the overall authority of your
website, PA (page authority) describes the authority of a particular page based
on quality backlinks, social sharing, and other factors.
25. Tell us about TLCD?
The top-level domain (TLD) is the last part of
an Internet address, such as .com, .org, .net, .co.in, and so on.
26. What do you mean by backlinks?
Backlinks popularly known as inbound links or
incoming links are usually the links from one website to a page on another
website. Pages having a high number of backlinks tend to have high organic
search engine rankings.
27. What do you mean by outbound links?
Outbound links are connections that your website
provides to another website, directing traffic there.
28. Describe cross-linking.
The technique of linking one website to another
is known as cross-linking.
29. What is Google Fetch all about?
Google Fetch lets you check if a Googlebot can
access a web page, how it renders it, and if any page resources are unavailable
to the bot.
30. What does a landing page entail?
A landing page acts like the homepage for a
website or a specific component of a website.
31. What do you mean by Meta Tags?
Meta tags offer a summary of a web page’s
content, similar to a preview. This language does not appear on the page
itself, but it does appear on the Google SERP and helps with search engine
rankings by describing what the website is about.
32. Name different types of Meta Tags.
Meta
Title:
It’s the headline, which acts as a nametag for the page on the search engine
results page. Google suggests a character limit of 70 characters.
Meta
Description:
Below the meta title is the meta description, which is effectively a synopsis
of the article. It describes the purpose of the blog. The recommended character
limit is 155-160 characters.
33. What exactly is PBN?
A PBN, or private blog network, is a collection
of websites linked together with the goal of improving SERP rankings. It’s
considered black-hat SEO.
34. What does robots.txt mean?
A text file called robots.txt tells search
engine robots how to crawl pages on a website. It’s used to control website
crawler traffic.
35. What exactly does E-A-T stand for?
E-A-T stands for expertise, authority, and
trustworthiness, and it is referenced in Google’s Quality Raters’ Guidelines to
ensure that every website takes E-A-T into account while attaining a good
rating.
36. What are the differences between spiders, robots, & crawlers?
Spider-
A browser-like
program that tends to download web pages.
Crawler-
A program that
automatically follows all of the links on each web page.
Robots-
An automated
computer program that visits websites and performs predefined tasks.
37. What are the last updates on SEO?
Panda and Penguin
38. What are the most important features of the Panda update?
Panda’s goal is to improve Google’s search
results. The most recent version prioritized great content, good design,
performance, and picture usage, among other things.
39. What are the most important components of the Penguin update?
The Penguin update is an update to
the Google ranking algorithm, first announced in 2012. The update is presently
a piece of core algorithm of Google search engine. Google Penguin is an update
to Google’s search algorithm that is explicitly intended to battle spam and
manipulative link building strategies.
40. Describe Google Pigeon.
In 2014, Google launched the Pigeon update,
which prioritized local search results.
41. What does a link audit entail?
A link audit is an activity that evaluates your
domain’s backlinks.
42. An explanation for guest posting
Guest posting is when you approach a relevant,
high-quality website and offer to write for them.
Some advanced SEO interview questions and answers
43. What is the SILO structure, and it helps SEO?
A silo structure is a website structure that
organizes content logically. It involves developing appropriate content
categories and subcategories on your website.
This improves your website’s search engine
ranking since Google can see that you have a lot of related keywords and a
clear structure that makes it easy for Google to scan and understand.
44. What kind of SEO analyst or specialized training do you have?
(This is one of the SEO interview questions 2022 that
only you can answer.)
45. What kind of analytics do you do and what do you look for when you do them?
You may have to handle multiple of these advanced SEO
interview questions and answers depending on the job you’re looking
for.
46. What should you seek the most while conducting keyword research?
(This is subjective. You can say that people who
are new to SEO tend to focus on prominent keywords without considering their
competitiveness. Other considerations are search volume and relevance.)
47. What impact Hummingbird has had on the search landscape?
Hummingbird has helped to make search more
contextual, moving us away from rigid keyword adherence and toward
understanding a searcher’s intent.
48. What exactly is AMP?
Accelerated Mobile Pages is an open-source
initiative aimed at making web pages load faster. According to Google, AMPs
load in under a second and consume ten times fewer data than standard mobile
pages.
49. What exactly is RankBrain?
RankBrain is a component of Google’s Hummingbird
algorithm that understands query searches and finds pages that may or may not
include the precise terms searched for.
50. What exactly is a Google Penalty?
A penalty in simple terms can be
defined as a punishment manually imposed on a website through Googles webspam
team. This generally happens when the website violates Googles quality
guidelines and as a result, such a penalty results in a drop in rankings or
organic traffic loss.
These are just some of the relevant questions
that will help you understand the importance of SEO and make you feel confident
in answering them.
