Digital Marketing Job Opportunities and Scope
We are a digital generation. Unlike traditional media where
the seller went to the customer to sell its product and services, digital
generation tends to attract customers towards its products and services.
Therefore marketing has also evolved with time. With radio and newspapers, it
was radio marketing and advertising and now with electronic devices in hand,
there are various digital marketing techniques like social media marketing,
search engine optimization and many more.
For coping with the forever developing marketing tactics we
also need expert personnel to help us with the proper understanding and
implementation of all these digital marketing techniques. So digital marketing
agencies and companies hire such individuals who help them with the various tools
and techniques to grow the companys online presence here by providing digital
marketing opportunities to the public.
There is a limitless scope available in digital marketing, some of them are mentioned below:
1. Blogging:
Initially blogging might seem a little hard but
when you work with a chosen niche and proper techniques it can be a very
successful digital marketing full-time career option. Many bloggers earn >7
lakhs per month. Here are some highest paid bloggers in India:
Amit Agarwal- labnol.org- >364,000 p.m.;
Harsh Agarwal- shoutmeloud.com- >300,000 p.m.;
Faisal Farooqui- mouthshut.com- >300,000 p.m.
2. Freelancing:
Freelancing is for those who dont want to get in
the circle of 9 to 5 job and work at their own comfort. They offer their services
to various companies and clients on an individual basis. Post-Covid 19 pandemic
a great deal of organizations are presenting themselves on digital platforms.
This is a great opportunity for freelancers as these organizations tend to pay
on result basis. Freelancing is a great remote digital marketing opportunity
offered by fiverr.com, freelancer.com and many other websites.
3. Influencer:
To become
an influencer you need to choose a niche, content that you would like to
promote and platforms to present it on. Quality content and its relevancy to
the user is the most important aspect if you want to engage your audience. The
influencer platform can be Instagram, YouTube, Facebook or any other social
media application/ website.
4. Professional Career:
Instead of above options you can also learn
digital marketing and open a door to various professional digital marketing
careers. Numerous people work part-time, full time or remotely in the digital
marketing field. Here are some of the options available when you learn digital
marketing:
Digital marketing opportunities for beginners:
Digital Marketing Intern, SEO Executive, Link
Building Executive, Social Media Specialist, Content Writer, Email Marketing
Executive, Web Analyst, Online Reputation management, and many more.
Expert-level digital marketing opportunities:
Digital
Marketing Manager, Social Media Manager, Digital Marketing Head
5. Digital Marketing Trainer:
As digital marketing is a new career option,
people need a lot of guidance to learn new techniques and tools. With your
knowledge, you can help them in building an extraordinary future for
themselves. Various courses are available on the internet where you are
provided with in-depth knowledge of various topics related to digital
marketing.
There are a lot more digital marketing career options that
you can discover as you start to walk on this journey. The average salary for
digital marketing jobs can depend on your experience, skillset and
certifications. It may vary for beginners (> 100,000 p.a) and experts
(>400,000 p.a) as per their growth in this domain.
