Just like tv/radio ads, digital marketing stands tall in today's computerized world. Several large-scale, as well as small-scale companies, spend a huge portion of their investment on advertising and marketing their products/services. The digital marketing career scope is vast because it is a way to attract new customers and expand the customer hoard.
Are you someone who wants to build a promising career in digital marketing? Well, in this case, we will help you understand several digital marketing discussions. They include job description, skills required, why join digital marketing, and the overall digital marketing jobs salary.
What is Digital Marketing?
Before you take a step forward toward building a career in digital marketing, you must understand the concept of digital marketing. Digital marketing is defined as the marketing element that is used, at large, to promote products and services. Digital marketers use the Internet and online-based digital technologies like mobile phones, tablets, computers, laptops, etc. to advertise products among customers.
In layman's terms, you can understand digital marketing as a company selling its product via engaging potential customers. Presently, Digital marketing is a quite resourceful and creative career in nature.
Why Choose a Career in Digital Marketing?
Versatile Job Field
The field of digital marketing is quite versatile – resourceful, adaptable, and multiskilled. Unlike other career fields, the digital marketing career in India requires very little training. One can easily take a specialization and occupy a high-paying job here. Generally, digital marketing fields have something to offer for everyone. A fresher can always look on to enhance his/her existing skills and learn new skills on the job.
Handsome Salary
Digital marketing jobs are in high demand and thus you have innumerable opportunities to wheel and deal with your remuneration. Such applicants who have hands-on experience and skills can negotiate and get a high digital marketing career salary.
Utilize Old Skills & Learn New
The digital marketing career in India offers youth the opportunity to utilize old skills. Presently, companies are looking to recruit only such people who acquire soft skills. If you are someone possessing fundamentals of digital skills, then you can pursue this career path. Digital marketing is a career that upscales you by learning new skills.
Diverse Work Environment
A career that promises network diversity is a potential career path. You can join digital marketing because here you experience immense professional growth. This career field offers you the opportunity to multiply your creative side. Moreover, you get to work in a diverse environment and meet a lot of different people with various unique skill sets.
How to Begin a Career in Digital Marketing?
Eying the digital marketing career growth, it is high time you think to start a career as a digital marketer. Now, you must have a question; i.e., where and how to begin. The internet is streaming with information on digital marketing basics. You can always refer to certain sites and begin pursuing a professional digital marketing course.
However, to be a professional in this field, you must acquire certain sets of skills, specific to the industry. Below, we have highlighted the most in-demand skills to be a successful digital marketer.
Skills Required to be a Digital Marketer
• Analytical Skills
To be a professional in digital marketing, you must develop certain analytical skills. You should be an expert in SEO (Search Engine Optimization) and SEM (Search Engine Marketing). It is because of the analytical skills that a business becomes more profitable. Remember, you must get hands-on knowledge about analyzing patterns and designs within a business product's sales.
• Sales Expertise
To be a good digital marketer, you must be an expert in selling. Digital marketing is all about results and hence you; as a digital marketer; would be expected to maximize and sell the company's brand.
• Advertising Expertness
Digital Marketing is equivalent to advertising. To work in a high-payable job, you must have in-depth advertising expertise.
• Creative Thinking
Digital marketing calls for creative thinking. Because this job is all about creating campaigns and designing new strategies for a business. You must acquire creative skills and develop adequate thinking abilities.
Some of the Popular Digital Marketing Tools 2022
In 2022, there are several latest tools for digital marketers. We have mentioned a few tools that make it easier for digital marketers to carry out their tasks.
SEMrush
It is one of the popular digital marketing tools which can help in improving your SEO strategy. This tool helps you with a comprehensive SEO audit be it keyword research, position tracking, or offering backlinks.
Google Analytics
In order to perform website analysis, Google analytics can be of great help. It allows you to track which pages are your target audience spending more time and accordingly you can set up goals.
Google Ads
The best thing about Google Ads is that it works for almost every size of business( small, medium & large). It’s a popular digital marketing tool that can drive website visits, increase leads through click-to-call button and is the best return on investment.
MailChimp
It's a popular email marketing tool that can help you automate digital marketing campaigns, improve your campaigns, track the traffic generated, and more.
Digital Marketing Career Salary: Overview
The digital marketing job salary depends on certain external factors. They include qualification, certification, city, and the company you work for.
However, in general, the salary for a digital marketing manager in India ranges from INR 4,00,000 to INR18,00,000 per annum. The overall average salary for an experienced digital marketer is around INR 8,09,777.
Final Thoughts
All in all, we can say that a career in digital marketing is highly profitable. You just have to be updated with the latest digital marketing trends and keep your learning spirit high. This is a career path that will only and always offer room to improve.
