Promoting products and services along with generating leads and driving sales are some of the crucial aspects of performance based marketing. The role of a performance marketer is full of challenges and responsibilities but at the same time it is an exciting career option too.
Fairly speaking performance marketing is developed to overcome the challenge of monitoring the metrics of different campaigns and syncing it up with different marketing approaches. Are you a performance marketer who wants to boost your marketing strategies and ROI? Well, in this case, standard marketing tools can help you and make marketing easier and quicker than ever.
What is Performance Based Marketing?
Performance marketing is a results-based marketing that assures you an increased return on investment. It is also known as a commission based marketing service where you only pay when you get the results you are looking for.
Today such marketing is popular because it offers a detailed view of how your marketing strategies work. Performance based marketing can be applied to any form of paid marketing such as affiliate marketing, search engine marketing, email marketing and more.
What are Performance Marketing Tools?
These are the fundamental tools that companies make use of for expanding and promoting their products and services. One can also refer to these tools as enhancing the performance of different marketing campaigns. These tools are techniques, materials, strategies or software necessary for boosting the sales of a business.
Top 10 Standard Performance Marketing Tools
Below we have highlighted the best 10 standard performance marketing tools. All of such tools aid the practice of performance marketing by making it easier, well organized and less time consuming. Global brands and local businesses rely on these tools for increasing their reach and target audience with minimum advertising and marketing expenses.
1. Google Analytics
It is one of the best marketing tools that helps you with countless marketing decisions. Advertisers make use of this tool for tracking their business goals. It has innumerable data insights that can help you with your marketing goals along with a dashboard for easy access to data and information.
2. MailChimp
MailChimp is one of the best free email marketing tools designed to manage and automate digital marketing campaigns. The standard platform also supports amalgamations with different SaaS organizations. Use the tool to create personalized emails, better content, custom designs, and greater insight analysis.
3. Canva Business
Canva Business is a standard digital marketing tool that helps you design effective marketing campaigns through visual content. Marketers whore able to create impressive social media posts entice the targeted customer base. Visual content is the key to success in any marketing campaign. Use the tool to create any type of visual content for your marketing campaign.
4. Google Ads
Google Ads is a powerful performance marketing tool that helps businesses reach new heights. Marketers opt for this tool to drive website visits, enhance the calls from customers (click-to-call button), and access Google Agency Account Strategist. The best feature of Google Ads is it supports easy measurement of return on investment (ROI).
5. Yoast SEO
Digital marketers use Yoast SEO to optimize their websites & generate better search results. It is a WordPress plugin that helps with every single detail like sitemaps presentation, keyword management, and content creation. Some of the unique features of digital marketing tools are incorporating built-in content analysis, meta keywords, rich snippets, and social features. Use Yoast SEO to write better content for your digital marketing campaigns.
6. SEMRUSH
SEMRUSH is an all-in-one marketing tool that supports content marketing, market research, social media management, and search engine reputation management. Marketers rely on the tool to increase the online visibility of the business. SEMRUSH is popular as one of the best social media marketing tools that support building social media strategies. Use the tool to create unique content and boost organic traffic.
7. Slack
Slack is popular with digital marketers. The tool supports group conversations that are searchable both public and private. You can use Slack to hold discussions with client work, new articles, new projects, and new support tickets. The top feature which makes the tool a go-to-option is real-time communication with team members over the web.
8. Trello
Digital marketers rely on Trello a tool for content management. It allows you to strategize content for web marketing. Use the tool to design cards, integrate deadlines on the card, and assign topics to specific teams. The tool comes with the feature of creating, scheduling, and organizing content online.
9. Survey Anyplace
Survey Anyplace is one of the best marketing tools used to create questionnaires that return valuable insights. Hundreds and thousands of marketing professionals rely on the tool to target their customer base via funny and interactive quizzes/assessments/ surveys. Use this digital marketing tool to understand market demands, multiply engagement and build brand identity and personality.
10. Ahrefs
Ahrefs is a standard performance marketing tool that helps marketers optimize their websites. The primary aim of the tool is to offer check-backlinks. Ahrefs comes with a massive data index making it highly popular among marketers. Use the tool to locate the right websites, strategize content, and analyze the competitors.
Conclusion
By now, you must be aware of the top tools to be relied on to better understand and manage your digital marketing strategy. These 10 performance marketing tools are best to manage your affiliates, influencers, and other partners. Just keep in mind that some of them offer a free trial, while others are paid. You need to select the tools that match your marketing strategies.
