The word performance has a major role to play when it comes to individual career, growth of any business or possibilities to earn rewards or an aspirational career. Discussing online performance marketing course vs offline performance marketing course has a lot to do with its approaches, goals, career path, applications and more. A performance marketing course opens up doors for effective career paths. A marketing management course helps you to learn digital marketing skills, improve your marketing knowledge and can shape your career in today’s competitive age.
Are you a fresh college graduate and looking to take that career plunge? Well, in this article, we will help you to analyze between both online performance marketing and offline performance marketing courses.
What is an Online Performance Marketing Course ?
An online performance marketing course is a kind of digital marketing training that aims to teach you a set of performance-based online advertising skills along with different marketing strategies. Individuals who opt for this course will have expertise in curating marketing content, skills in SEO (search in optimization), SMM (social media marketing), PPC (pay per click), tracking and monitoring campaigns and more. This online course is entirely focused on live sessions, in depth knowledge sharing, knowing about core concepts of digital marketing, different modules and more.
Here the training is provided by expert faculty members having experience in the marketing field for years. On completion of the performance marketing course online, you master data-driven, ROI focused online marketing campaigns.
What is an Offline Performance Marketing Course?
The offline digital marketing course is training that aims to teach you a set of media channels that functions offline. This Performance Marketing Course is also referred to as traditional marketing course. Individuals who opt for this course gain expertise as sales managers, customer relationship managers, advertising managers, business development managers, media relations managers, product managers, management consultants, and entrepreneurs.
The offline mode of marketing course focuses on creating and achieving traditional marketing goals. These marketing goals include campaigns, number of sales, and ROI. Once you complete this performance course, you learn how to promote business/service without involving online marketing methods and strategies.
What Will You Learn in a Performance Marketing Course?
1. Introduction to Performance/Digital Marketing
This course introduces you to digital marketing. The introduction mainly includes basic skills in digital marketing.
2. Course Description
The course is the first step toward helping you understand the basics of performance marketing. In both offline & online mode you learn about the key players in the performance marketing ecosystem.
3. Build Relationship
Both offline and online performance marketing courses will help build relationships with students, especially with those who arent familiar with the subject matter. Students in this course learn the art of optimizing social media accounts to maximize their reach and increase their sales.
4. Website Designing
Companies design a website to generate guidance, multiply consumer credibility, and support marketing messaging. And, a google digital marketing course teaches you how to build a website on WordPress from the beginning. The WordPress feature is an important module in the course.
5. Content Marketing & Strategy
Content Marketing is the key to allure & maintain a target audience. This module includes comprehensive training sessions focusing on how to create and distribute relevant and valuable content.
Differences Between Online and Offline Performance Marketing Courses
Factors of Comparison
Online Performance Marketing Course
Offline Performance Marketing Course
Definition
It is an online digital marketing course that teaches how to use data and analytics for tracking business progress and optimizing campaigns for maximum ROI.
It is an offline digital marketing course that teaches the advertisement of a product via offline channels.
Flexibility
Highly flexible, can be completed asynchronously.
Not so flexible, and requires real-time, face-to-face class meetings.
Cost
Relatively inexpensive.
Lower costs, and sometimes courses are free.
Expensive in comparison to online courses.
Higher costs, and very rarely courses are offered for free.
Location
Easy-to-use learning management systems.
Located at fixed location & fixed schedule.
Social Interaction
It does have some social interaction aspects. Collaborative Learning Management Systems (LMS) enable regular communication and discussions.
Better interaction with instructors and classmates in a traditional classroom environment.
Access
Easily accessed from anywhere and any place. Students must have a computer or mobile.
Tough to get access. It requires you to travel, be on time & packed schedule.
Cost
Digital marketing course online are available for free as well as some are paid courses.
The course fees vary between INR 1,00,000 – INR 5,00,000.
Offline digital marketing course fees vary between 2-3 lakhs.
Requirement
High-speed internet connection and computer/mobile access.
A classroom and a teacher on certain dates and times.
Online Digital Marketing Course vs. Offline Digital Marketing Course in terms of Advantages
Online Digital Marketing Course
Offline Digital Marketing Course
Convenient
A digital marketing course online is accessible 24/7/365.
You can get access to download notes, discuss queries, review assignments, and study as per your preference.
Interaction
The interaction level between teachers and students is transparent and clear.
Flexible
Online marketing courses allow you to attend classes anywhere and with anything you want to wear!
Highly flexible in nature.
Cant Procrastinate
Internet-based courses come with a certain level of Procrastination. But, its not the same with offline courses.
Here, you have teachers to remind you of due assignments, and class timings.
Real-world Skills
Taking online classes means learning whats web browsing, how to use email, etc.
It helps develop your real-time skills.
Focused Studies
Students, here, can pay attention and focus in class.
The environment of offline classes is studios & best for enhanced concentration.
Financial Benefits
Online Performance marketing classes help you with financial benefits.
You need not travel to an institute to take classes. Transportation cost is saved!
Team Learning
Students get a platform to communicate with other colleagues on various topics.
It builds team learning, new ideas, projects, discussions, and conversations.
Personalized Individual Attention
Online lectures mean personalized contact with the teacher.
Ask your question or doubts directly through email. Individual attention is possible in class.
More Attention to Students
Teachers tend to pay more attention to every student in the class-based environment.
You can clear your doubt regarding any topic in the class itself.
Conclusion
We hope this article has helped you in understanding the difference between online performance marketing and offline performance marketing in detail. The above mentioned points will surely help you in understanding about the goals, strategies, features and applications both the courses provide. Make a calculative approach given your goals while approaching for both the courses.
