Content marketing tools and tactics that improve the quality of your content and streamline your content marketing strategy can help you save both time and money. As a result, they can provide you with new ideas for content, help you connect with your buyer personas, encourage visitors to interact with your material, and even encourage them to buy. As a digital marketer, your ability to grasp these content marketing strategies will significantly impact your success. It’s easy to manage your approach with the correct content marketing tools 2022.
Content Marketing Tools
1. HubSpot
When developing high-quality content for your business, HubSpot is an excellent resource. As a content marketing manager, you’re in charge of overseeing the entire process, including tracking and reporting on your campaigns’ content effectiveness.
2. WordPress
WordPress dominates content management systems. An easy-to-use publishing platform and all of the tools you need to establish a blog or website are included. There are a lot of plugins to help you make the most of your marketing efforts.
3. BuzzSumo
Even though BuzzSumo isn’t a new technology, it continues to be a trustworthy source of hot content. The app searches the web to find out what people are talking about and what material is doing well right now. Real-time data can be used to help you generate content that is more likely to get noticed.
4. Trello
When it comes to making project management and teamwork more enjoyable, Trello is the way to go. It employs boards to represent projects and cards to define tasks. All of your chores and projects will be in one location, making it easier to keep track of everything. It’s also compatible with a slew of other content marketing tools. This platform is a lifesaver for content marketers, from brainstorming to planning, creating, optimizing, and measuring.
5. Semrush
Digital marketers may use Semrush’s all-in-one marketing toolkit. Services include SEO, PPC (pay-per-click), social media, content and public relations, and market research. For E-commerce, Enterprise, and Competitive Intelligence, it has solutions. With Market Explorer, you can see who the most prominent players are and who their indirect competitors are and how much traffic they receive. Using this tool, you may learn more about your target audience and research them.
6. Airtable
It is better to use Airtable to store a large amount of data in a single location and sort it by specific filters. Many people use it to manage projects, but it also has a variety of uses in content marketing. These include managing editorial calendars, tracking campaigns, and keeping track of influential people.
7. Uberflip
Uberflip’s goal is to reach clients at every stage of the purchase process by systematically creating and distributing content relevant to each step of the customer’s journey. A content experience platform, Uberflip gathers all of your content from blogs and eBooks to videos, white papers, and more so that you can create a personalized content journey for your clients and manage and improve their experience. As a result, you can spread information more quickly and generate more leads by creating content hubs that focus on specific themes and audiences.
8. Google Analytics
One of the most popular tools for content marketing, Google Analytics, is also frequently employed by most websites. You can set up behavioural events and track product purchases and form submissions. Free and easy to use are the best features. Just copy the code and paste it into your website, and Google Analytics will begin collecting data. This tool is ideal to better understand your audience and keep tabs on site statistics.
9. Yoast
When it comes to generating SEO-friendly content, Yoast is one of the most excellent content marketing tools available. Optimize content for keywords, preview and modify meta descriptions, propose relevant internal links, and abstract away technical SEO responsibilities are all features of this WordPress plugin. It’s easy to see if you’ve optimized your page appropriately because of the red, yellow, and green colored markers.
10. Canva
Every content marketer knows that attractive visuals are essential. For both rookie and professional designers, Canva makes it easy to create infographics, social media posts, blog cover images, and other sorts of visual material. You have the option of starting from scratch or using one of their templates. Making your content marketing pieces is the most effective use of this software.
11. Ahrefs
SEO tool Ahrefs can provide in-depth performance reports. It’s an excellent tool for keeping tabs on your keyword ranks, analyzing your competitors’ keywords and traffic, and much more. Ahrefs’ “top pages” and “content gaps” reports, for example, can show you which pages on a website are the most valuable, while the former shows you what keywords your competitors are ranking for, but you aren’t.
Every year, it becomes more challenging to keep track of the many moving pieces of content marketing. The industry is constantly changing, and new material formats are emerging to keep up. Increasing competition in the content marketing field implies that marketers must continuously improve.
