The Importance of Digital Marketing: Top 15+ Reasons You Need It
How much time do you think you spend on your
electronic devices be it for navigating to a nearby dining place, surfing your
social media handles or booking flight tickets. And how much of that happens
online? Almost all of it. Since we are depending so much on online others also need to upgrade themselves.
Lets take an example of caf? on F.C Road, Pune but it
has not yet updated its details online. Do you think new visitors will be able
to reach that place? Possibilities are less. If the place is available online
then one can not only know about the place but also navigate to it, promote it
and also recommend it further.
Here is an article to know the importance of online marketing and top 15 reasons that reflect the importance of Digital Marketing in todays scenario:
1. Adaptable:
Digital marketing technology helps you set a daily
budget so that you dont end up exhausting all your budget. And even if something
seems wrong with the ads that can be changed anytime.
2. Cost Effective:
Marketing in the digital
world depends on the advertisers funds. Even if you are a small business you
can run ads as per your budget and set your daily expenditure.
3. Creates Brand Awareness:
Digital marketing helps in
creating an online presence for your brand be it on google or social media. So
when a user searches something related to your brand there will be chances that
your brand will also pop up in front.
4. Reaches Customer at the right place:
People spend most of their
time scrolling on social media and with digital marketing you can reach your
target audience and engage with them or pitch your USP (unique selling
proposition).
5. Engagement
Digital marketing helps in
engaging users on their favorite platforms be it social media or search
engine. Most digital marketing companies try this technique.
6. Reach Target Audience
Digital marketing helps you
reach the very particular audience that you are aiming for whether they are
kids or adults. Otherwise, your ad might be seen by millions of people for whom
it may not even be relevant which will only be a wastage of your budget.
7. Helps in Personalizing
A lot of people still prefer emails as a mode of
communication as over emails they have the control to read or not to read it.
Digital marketing helps creates a personalization in the message which
persuades the user to open it and read.
8. Earn Trust
Businesses can earn trust of the users through their
website and social media channels. The customer are able to reach out to the
brands whenever they want.
9. Gives a kick start
Its obvious new businesses
cannot compete with the big brands (like amazon) but with digital marketing
small businesses can also earn revenues by ranking themselves on the search
engine results page which is a great kick start.
10. Analytics
Once you set a goal that I will get # number of
conversions/sell products, are you always able to reach your goal? That may not
happen all the time. So to know what went wrong and what was the main highlight
that engaged most users and other details, analytics plays an important role.
11. Creates Value
Every customer needs respect and to be valued. They
want the brands that value what according to user is the value. And digital
marketing makes it easy to understand the customer and create value.
12. Users take Action
As we all know the customer is the king and they want to
control what they do. This is when digital marketing introduces us to Call to
Action buttons.
13. Generate Revenues
Everybody agrees that the brands who have digital
presence earns more revenues than the brands who do not have a digital presence
as there are various aspects that attract customers and persuade them to take
action.
14. Create Relevancy
Digital marketing helps the brands know what is
relevant to their target audience which helps brands improve their relationship
with the audience.
15. Keeps Brands Updated
As the businesses try to keep up with the customers
needs they also have to be updated about what is the new trend every day so that
when demand changes they know it.
