As marketers look back on 2021, they wonder what lies ahead for organizations globally. It was the beginning of 2020, and everything seemed usual, with no disruptions. The epidemic hit in March 2020, catching everyone off unprepared. It made digital adoption mandatory for firms to maintain cash flow and market presence.
Two years later, the digital marketing continuum has changed. Changes in the previous two years will endure and assume new shapes in 2022. Businesses are already planning new or re-engineered digital marketing strategies for the new year. Let’s look at some significant Digital marketing trends 2022 –
Digital Marketing Trends
1. Using AI in Digital Marketing
Marketing is one of the many commercial operations that AI is already automating. Marketing uses AI to automate repetitive keyword suggestions, data reporting, and analytics. Marketers use AI to forecast future consumer behaviour based on past purchases and browsing data. In 2022, clients will use AI with SEO to increase organic and sponsored search ranks.
2. Moving to mobile-first marketing
Customers, both b2b and b2c, increasingly utilize cell phones to find goods and services. To increase client engagement, organizations must build a mobile-friendly digital marketing plan.
Business websites and content must be mobile-friendly. Smartphones have become the preferred device for everyday activities such as video streaming, shopping, studying, and socializing. Search engine optimization and organic traffic need mobile-friendly content. Also, firms must improve their digital demand-generating initiatives in the future.
3. Influencer Marketing using AI
Influencer marketing has evolved from word-of-mouth to content-rich marketing in recent years. It is now a prominent player in online brand trust development for B2B and B2C. Influencer marketing is anticipated to expand from $9.7 billion in 2020 to $15 billion in 2022, with most marketers allocating over 20% of their overall expenditure on it. It is one of the recent trends in the digital marketing domain so far.
From influencer identification and engagement monitoring to performance marketing, everyone will use AI customers in the next phase of influencer marketing. It will help businesses evaluate the value of influencer collaborations. Trends in this industry include omnichannel influencer marketing, which promotes paid influencer cooperation across numerous social media platforms.
4. Intent data to resurrect digital strategies
Modern businesses’ digital marketing strategies are built on data. By combining consumer intent data and market signals with current customer data, marketers may find consumers ready to buy. Once the target consumers are determined, marketers may create appropriate content and messages to convert them.
First-party intent data will be required next year as Google tightens its data protection and monitoring guidelines. Google has promised to remove cookie tracking by 2022. Because 81 percent of purchasers study online before buying, marketers will need to obtain first-party intent data in the future. Intent data may be collected by surveys, web searches, registration forms, etc.
5. Voice Search
Voice assistants like Google Assistant and Amazon Alexa are becoming more popular. The internet may be searched using voice commands on cell phones. Product searches, location searches, and site visits are all done using these tools. To optimize the value of their SEO efforts, businesses must adapt their online shop for voice search.
Businesses may improve their sites in two ways. First, they must choose fresh or long-tail keywords for voice search visitors. Voice search terms are often spoken rather than typed. Users often speak long-tail terms into their devices, triggering various internet search results. Second, firms must make their online content more conversational and engaging to attract voice search users. Writing in a conversational tone is voice search-friendly.
6. Omnichannel marketing for a digital connection
Businesses realize that internet marketing is not a universal platform. It includes social media, email, websites, e-commerce, video streaming platforms, etc. Omnichannel marketing might include a blog, website, WhatsApp group, webinars, and live events on social media. Businesses require an integrated digital marketing strategy to develop content and communicate with target consumers across all channels.
7. Tools for marketing automation
AI-powered automation technologies will become more important as digital marketing evolves. Marketers may now manage various digital channels in real-time. Beyond automating emails and social media postings, forward-thinking businesses will use content automation to develop high-quality SEO material to boost website traffic. This saves time and money while focusing on vital business activities.
8. Video marketing content will dominate
Videos are the most engaging form of internet content marketing. In 2021, almost 80% of organizations will use videos as a key marketing strategy. With Google’s search algorithm adjustments, video content will become more important for SEO. According to a new study, video snippets appear in almost 26% of Google search results.
Wapping up
Marketing has altered dramatically in the previous two years. In the new stay-at-home environment, digital marketing is critical to growth and profitability. Customers are becoming more digitally native, and AI gadgets like smart speakers will become more accessible in the coming years.
While traditional marketing tools will return, firms will need to embrace digital-first tactics to expand their brands and engage customers. These were the top digital marketing trends in 2022, and we hope you enjoy reading this.
